Case Study: How Louie London Transformed Event Operations & Sales Forecasting with Tripleseat

Key Results at a Glance

Streamlined Operations: Replaced manual processes with a cloud-based system, reducing admin work and improving cross-team collaboration.

Faster Conversions: Enhanced lead-capture and intuitive scheduling tools enabled quicker responses and increased event bookings.

Strategic Reporting: Leveraged data insights to track revenue trends and accurately forecast future business growth.

The Challenge: Streamlining Complex Event Operations

Louie London is a sophisticated multi-level venue located in Covent Garden that offers an upscale dining and event experience. Known for its elegant private dining rooms and lively bar atmosphere, the venue hosts a wide range of events from intimate gatherings to corporate functions.

Before adopting Tripleseat, Louie London’s team relied heavily on manual event management methods. Their process was time-consuming, prone to miscommunication, and made it difficult to track event details, forecast revenue, and coordinate across departments.

As Louie London’s event business expanded, managing multiple inquiries, event details, and financial reports through outdated systems became increasingly inefficient.

Manual, Disconnected Systems

The team struggled to keep up with incoming event inquiries. Without a centralized system, tracking conversations and bookings led to lost leads and inconsistent follow-ups. Spreadsheets and email threads made coordination difficult and slowed down the sales process.

Lack of Real-Time Visibility

There was no single source of truth for event data. Without live access to booking updates or guest details, communication between the front-of-house (FOH) and back-of-house (BOH) teams was fragmented, which created confusion and delayed event preparation.

Limited Reporting & Forecasting

Nankivell and his team lacked the ability to view historical performance or predict future sales trends. Reporting required manual data collection, taking hours each week and often producing incomplete or outdated insights.

Why Louie London Chose Tripleseat

Having used clunky, outdated manual methods for event planning and management previously Phil bought Tripleseat onboard to Louie London. He was looking for a system that streamlined the process, made it easy for the team and that everyone had access to and most importantly grew sales, and Tripleseat does just that, he says.

After evaluating several event management solutions, Louie London selected Tripleseat for its user-friendly interface, automation capabilities, and reporting power. The team wanted a single platform that could connect departments, simplify workflows, and give real-time insights into sales and performance.

Tripleseat stood out for its ability to handle lead capture, event communication, and financial tracking all in one place. Its cloud-based system also allowed the team to work seamlessly from any device or location.

Top reasons Louie London chose Tripleseat:

Centralized lead management for faster response times
Automated workflows that reduced manual data entry
Comprehensive reporting tools to analyze revenue and forecast sales
Cloud-based access for on-site and remote team members
Integrated payment processing via Stripe
Easy coordination between FOH and BOH teams
Intuitive design requiring minimal training
Proven success with other premium hospitality venues

“We wanted to create efficiencies for the team, improve customer service and drive sales… Tripleseat ticks all the boxes “

Phil Nankivell, Events Consultant, Louie London

The Solution: Smarter, Connected Event Management

Tripleseat gave Louie London a streamlined, cloud-based system that unified their event operations. The platform helped capture leads, manage communication, execute flawless events, and analyze business performance—all within one intuitive dashboard.

The team at Louie love the speed and professionalism Tripleseat creates for their event and private dining business.

Streamlined Lead Management & Conversion

With Tripleseat, every event inquiry is instantly captured and organized. The diary management and color-coding tools made it easy for the team to track and convert leads efficiently.

Actionable Insights Through Reporting

Tripleseat’s reporting features allow Louie London to analyze past activity, monitor revenue trends, and plan for future growth with confidence. The team now has more time to focus on the customer and less admin to do.

Seamless Team Collaboration

Everyone from FOH to BOH has full visibility into event details. Function sheets, payment tracking, and task updates are accessible to all, ensuring smooth handoffs and communication.

The Results: More Focus on Guests, Less on Admin

Tripleseat transformed how Louie London operates, enabling the team to shift focus from administration to guest experience. With better visibility, automation, and collaboration, the venue has improved productivity and profitability.

Freed up time previously spent on admin tasks
Faster response time to event inquiries, improving conversion rates
Real-time visibility across teams, eliminating miscommunication
Improved forecasting accuracy with detailed revenue reporting
Increased overall event sales
Stronger customer focus, leading to higher satisfaction scores

Lessons for Other Restaurants & Event Venues

Louie London’s journey highlights how centralizing event management can dramatically improve efficiency and revenue performance.

Adopt a unified platform to manage inquiries, bookings, and payments.
Empower staff with real-time access to event information.
Use data reporting to plan for future growth and sales forecasting.
Simplify communication between FOH and BOH teams to prevent delays.
Focus your staff’s time on customer experience, not manual processes.

Ready to Streamline Your Event Operations?

Is your team still juggling spreadsheets and emails to manage events? Tripleseat simplifies the entire process from lead capture to reporting so you can spend less time on admin and more time growing your business.

Request a demo today to see how Tripleseat can transform your event operations and boost revenue.

Book a Demo