Key Results at a Glance
Centralized event management across 21 locations, making it easier to track bookings and hit revenue goals
Improved team visibility with shared access to event details for smoother execution
Stronger forecasting and reporting using real-time dashboards for leadership insights
Howl at the Moon is a national live music and event venue brand known for high-energy performances, corporate events, and celebrations across 21 locations in the US. Their venues host hundreds of social and corporate events each month, with a focus on delivering an unforgettable experience for every guest.
Before using Tripleseat, Howl at the Moon relied on an outdated, server-based event management platform that limited flexibility. Team members could only make updates on-site, and communication between venues and corporate management was fragmented. This system made it challenging to track event progress, manage updates, and ensure alignment across locations.
As Howl at the Moon grew, their legacy software couldn’t keep up with their fast-paced, multi-location operations. Managing hundreds of simultaneous events across multiple cities demanded a system that was modern, mobile, and easy to use.
Their previous platform required staff to log in from desktop computers at each venue, making it impossible for managers or team members to make quick updates on the go. This process slowed response times and created unnecessary bottlenecks in event coordination.
Without a centralized, cloud-based system, collaboration between locations and the corporate office was inconsistent. Event details were often shared manually, which made it difficult to keep everyone informed and aligned.
Corporate management struggled to get a clear picture of incoming leads, event status, and revenue projections. The lack of real-time insights made forecasting and performance tracking a challenge, especially when managing dozens of active venues.
Howl at the Moon needed a platform that could scale with their operations, streamline team communication, and deliver visibility across all locations. And given that Howl at the Moon manages hundreds of events at one time, it is imperative to have a tool to make updates on the fly.
After evaluating several options, they chose Tripleseat for its cloud-based infrastructure, intuitive design, and strong reporting capabilities. The ability to access and update event information from anywhere was a significant advantage for their team.
Key reasons Howl at the Moon chose Tripleseat:
Tripleseat provided Howl at the Moon with a single, cloud-based platform that brought consistency, visibility, and efficiency to their operations. The team could now update events, communicate across venues, and access key metrics from anywhere—without relying on local servers or manual updates.
With Tripleseat, all event documentation and workflows were standardized across locations, reducing errors and improving consistency in client communication. The color-coded calendar feature keeps the team organized and on track as they strive to reach all their revenue goals.
The cloud-based platform enabled instant access to event updates, ensuring that managers, servers, and event teams stayed in sync at all times. It’s easy for anyone to go in and see the upcoming events on the calendar in one place.
Dashboards and reports allowed the corporate team to view event pipelines, leads, and forecasts in real time, which helped them make informed decisions and monitor performance across all 21 venues.
By adopting Tripleseat, Howl at the Moon gained the visibility and flexibility they needed to stay competitive and organized across all locations.
Tripleseat’s color-coded calendar made it easy for staff to see where each event stood in the planning process. The platform’s accessibility empowered everyone, from event managers to servers, to quickly find event details in one centralized space.
Other multi-location entertainment and hospitality brands can learn from Howl at the Moon’s success by embracing technology that supports transparency, collaboration, and scalability.
Is your current event management system holding your team back? Outdated tools can create unnecessary friction, delays, and missed revenue opportunities. Tripleseat makes it easy to streamline your entire event process—from inquiry to execution—in one simple, cloud-based platform.
Request a demo today to see how Tripleseat can transform your event management.
Book a Demo