Tripleseat Case Study: Harpoon Brewery
Harpoon Brewery, founded in 1986, is a prominent American craft brewery located in Boston’s waterfront. Harpoon has played a pivotal role in the American craft beer revolution. Consistently producing a diverse range of beers, they boast a large distribution business and frequently hosts events and festivals. Further cementing their status as a social hub for beer enthusiasts, Harpoon in Boston offers tours, tastings, and private events. They have loved using Tripleseat to organize their overall event business.
Prior to Using Tripleseat
Needed Flexibily
Because Harpoon is a beer hall first, and then an event space, they needed a solution that is both customizable and flexible.
Wanted Event Insight
Harpoon’s event team needed to see the bigger picture of all of the upcoming events.
Lacked Efficiency
Harpoon’s team spent a lot of time responding to leads and working with clients.
Results Using Tripleseat
Customization
Because Harpoon does things differently than many other spaces that do solely private events, Tripleseat has been super customizable to the brewery business. Harpoon Brewery uses lead forms, contracts, and all the picklists exactly how they need them. Tripleseat offers a lot of flexibility within the tool that allows Harpoon to run events they way they want.
Data and Reporting
Harpoon’s event team can view data in Tripleseat to learn where they can help with lead coversion. They use the Tripleseat sales report often to monitor goals and their lead conversion rate.
Time Savings
Harpoon’s event team loves to use the discussion feature to manage event communication. The email template feature has saved a lot of time for the team and allows the team to also stay connected to leads and customers. Scearbo who manages the team of event coordinators loves to be able to monitor what is going on with all of the events to make sure everything’s in place.
Tripleseat isn’t an event management software just for traditional event spaces. With portal customization and flexibility, the Tripleseat software allows Harpoon Brewery to be a successful beer hall and an event space with one tool.
With a growing team of event coordinators and hosting between 20-40 events per month, Scearbo can stay in the loop on all things with discussion boards and comprehensive reporting tools that can assist in meeting monthly goals and improving lead conversion rates.
Get Started
Interested in how your brewery or taproom will be improved by Tripleseat? Don’t hesitate to reach out!
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