Tripleseat Case Study:
Elusa Winery
Elusa Winery uses Tripleseat’s robust suite of features to manage their catering team and boasts a variety of incredible spaces perfect for hosting intimate gatherings and larger private events. Elusa Winery has been able to triple the annual event revenue brought into the business since implementing Tripleseat.
Past tech was inefficient with industry specific details
Before using Tripleseat, Elusa Winery used Excel spreadsheets to manage the few private events hosted at the winery. They needed to account for many details and logics such as when the harvest months will be and, therefore, when the Tank Room will be in use for harvest and unable to accommodate events.
New event goals
Elusa Winery would need a more centralized method to manage all event activity with the new event goals Elusa Winery wanted to achieve.
Guest experience was crucial
Elusa Winery accommodates all sorts of events for their guests. Their event and catering success depended on providing an excellent guest experience.
Results using Tripleseat
Efficient all-in-one event management tech
Tripleseat has completely transformed the way Elusa Winery operates its events. Johanna jokes that when Elusa Winery implemented Tripleseat, it was basically like an assistant was hired for her. “That’s what it felt like – that someone was now keeping track of all the emails, someone was reminding me that an invoice was due or a deposit was needed…” she describes. Johanna notes all of the intricate details within Tripleseat to keep in mind when building out her calendar of event business.
Tons of events
Since implementing Tripleseat, Elusa Winery has gone from hosting 1-2 events per month to 6-10 events per month. This increase in event volume also came with a significant increase in event revenue. Elusa Winery has been able to triple the annual event revenue brought into the business since implementing Tripleseat. Many wineries rely mostly on revenue from wine clubs and tastings, so this consistent event revenue has become extremely impactful for the business.
Superior guest experience
Tripleseat improves the guest experience with clean and professional communication in the guest portal. The portal, with Elusa Winery’s logo and branding, provides clients access to all of the event details and documents they need in one place. If Elusa Winery needs to make any updates to the BEO, she can make them, which will reflect in real-time for the client to see. Regarding the professionalism of the guest portal, Johanna mentions, “It helps us give them [the clients] a sense of assurance that we are taking care of them, which we are!”
What Next for Elusa WineryLooking forward, Elusa Winery plans to continue sharing its incredible wines through even more social event business. Elusa Winery is constantly innovating the experiences it offers guests for private events and traditional winery visits through new programming – like its Caviar and Cabernet events, fall sunset vineyard strolls before harvest begins, and other exclusive membership events. Elusa Winery also plans to continue accommodating evolving customer needs, tapping into trending events like micro-weddings and continued education within experiences. |