Your Booking Form Can Do More Than You Think: 5 Ideas Beyond the PDR

TripleseatDirect is the industry’s best tool for allowing customers direct access to booking a private dining room online. Right?

Yes, but that’s just the beginning. While it excels at booking PDRs, corporate meetings, and parties, its true power lies in everything beyond the basics.

What if your booking form was also your retail storefront? Your holiday meal headquarters? Your 24/7 platform for selling unique experiences? Innovative brands are already using TripleseatDirect as a versatile e-commerce engine to capture new revenue streams around the clock.

Today, we are highlighting several TripleseatDirect customers that are creatively utilizing booking forms to drive revenue and sell one-of-a-kind experiences to their guests.

1. Sell the Experience, Not Just the Space

Move beyond simply booking a room and start selling a complete, bookable activity. TripleseatDirect makes it easy for customers to see an exciting offer and book it instantly, without the friction of a phone call or email inquiry.

• Spotlight: Cinergy’s Gel Blaster Parties Cinergy, a modern entertainment center, doesn’t just book a generic party room. They use a Tripleseat Direct booking form to sell a full-fledged “Gel Blaster Party” package. The form captures the booking for the activity itself, headcounts, and allows guests to easily add food and beverage packages.
• Why It Works: This approach transforms a high-interest, unique activity into a low-friction, self-service booking process. It captures impulse bookings from customers browsing their website late at night and frees up staff time from answering basic inquiry calls.
• Your Turn: What unique activity can you package and sell? A weekend mixology class? A chef’s table tasting menu? A “Trivia Night” package complete with a dedicated host and appetizers?

2. Turn Your Unique Assets into Bookable Experiences with Premium Add-Ons

Every venue has unique features that make it special. Use TripleseatDirect to monetize those assets and enhance the guest experience with irresistible upsells that boost your bottom line.

• Spotlight: Haywire’s Tents with S’mores & Whiskey At Haywire, guests can use TripleseatDirect to book one of their highly sought-after private outdoor tents. But they don’t stop there. During the booking process, guests are prompted with enticing, one-click add-ons like a “S’mores Board” or curated “Whiskey Flights” to enjoy in their tent.
• Why It Works: This strategy does two things brilliantly: it increases the average check size and elevates a simple space rental into a memorable, curated experience. The guest feels like they are building their own perfect night out, and Haywire captures significantly more revenue per booking.
• Your Turn: Look around your venue. Can you create bookable packages for your outdoor spaces, patio, rooftop, or cozy fireside lounge? What unique add-ons—like a DIY cocktail kit, a premium dessert platter, or floral arrangements—can you offer?

3. Launch an Online Store for Retail & Gifting

Your brand is more than just the food you serve. Your customers love your aesthetic, your flavors, and your vibe. Use TripleseatDirect as a simple e-commerce tool to sell branded merchandise, gifts, and culinary products directly to them.

• Spotlight: Haywire’s Holiday Gifting Around the holidays, Haywire brilliantly transforms its TripleseatDirect booking form into a gift shop. They sell branded candles, curated gift packages, and even whole pies for pickup. This isn’t an event booking; it’s pure retail, powered by a platform they already use.
• Why It Works: This opens an entirely new revenue stream that isn’t dependent on guests dining in. It leverages brand loyalty and provides a convenient solution for customers looking for last-minute holiday gifts or delicious, easy desserts.
• Your Turn: What physical products could you sell? Think about your house-made sauces, spice rubs, branded glassware, specialty cocktail kits, or even exclusive gift cards.

4. Sell Holiday Meals & Kits To-Go

The holidays are hectic. Make life easier for your customers—and your kitchen—by packaging your signature holiday offerings into all-in-one, heat-and-serve kits that customers can order online.

• Spotlight: Whiskey Cake’s Holiday Kits For every major holiday, Whiskey Cake creates a dedicated TripleseatDirect form to sell complete meal and dessert kits. Whether it’s a “Thanksgiving Kit” with turkey and all the sides or one of their famous “Whiskey Cakes” for Christmas, the process is seamless. Customers place their order online and are given a pickup time.
• Why It Works: This is a win-win. It simplifies a complex catering order into a single, productized transaction. This creates predictable revenue and allows the kitchen to batch-produce items efficiently. For the customer, it’s a one-click solution for a delicious, stress-free holiday meal.
• Your Turn: What holiday can you build a kit for? A Super Bowl “Snack-Attack Kit”? A Valentine’s Day “Dinner for Two Kit”? A “4th of July Grill Kit” with marinated meats and sides?

5. Bundle It All Together: The All-in-One Party Package

For venues with multiple offerings—like tickets, F&B, and technology—the booking process can become a nightmare of back-and-forth emails. Use Tripleseat Direct to streamline everything into one seamless form for self-booking.

• Spotlight: Cinepolis’ Movie Parties Cinepolis, a luxury cinema, has perfected the all-in-one party package. Their TripleseatDirect form guides the customer through a simple flow: first, select the number of admission tickets. Next, choose from beautifully laid-out food and beverage packages. Finally, add on A/V options like a microphone.
• Why It Works: It removes all friction. Instead of coordinating with multiple departments, the customer handles everything in one five-minute session. This leads to higher conversion rates, fewer abandoned inquiries, and happier, less-stressed customers.
• Your Turn: How can you bundle your services? If you’re a hotel, could you bundle a meeting room with a coffee service and A/V? If you’re a bowling alley, can you bundle lane time, shoe rentals, and a pizza package?

Unlock Your Revenue Potential with TripleseatDirect

The takeaway is clear: Your TripleseatDirect form isn’t just a utility; it’s a blank canvas for revenue.

By selling experiences, launching a retail shop, packaging holiday meals, and bundling your unique offerings, you can unlock powerful new income streams that work for you long after you’ve closed for the night.

Stop thinking of it as just a booking form and start seeing it for what it is: a creative, flexible engine for growth.

Ready to turn these ideas into income? Book a demo with our team today and discover the untapped potential in your venue.