Two Chicks, Three Seats Episode 86: Creating Exceptional Experiential Events with Cassie LaMere, Founder & Creative Director at Cassie LaMere Events

The power of experiential events and activations within events is undeniable. Event activations offer the ability for hosts to provide a one-time-only experience, VIP treatment, and exclusivity that goes beyond a standard private event. Whether in the form of a completely transformed rooftop space, a private musical performance from a popular entertainer or a limited-time pop-up, activations and experiences are a key component to the event landscape today.

On the latest episode of Tripleseat’s podcast, Two Chicks, Three Seats, we sit down with Cassie LaMere, Founder and Creative Director of the luxury event planning company Cassie LaMere Events. Founded in 2019 in Austin, Cassie LaMere Events specializes in executing social and corporate events, bringing event dreams to life with creative activations and experiences. Throughout her career, Cassie has also garnered a special eye for creating lifestyle events, like influencer dinners and experiences, for her brand clients.

During the episode, we hear incredible insights from Cassie about the power of lifestyle events, how venues can market themselves to attract these lifestyle events, what is trending in events today, what Cassie looks for in her partners and collaborators as an event planner, advice on starting a business, and more. Be sure to follow along with Cassie’s projects on her website and Instagram page.

Check out Episode 86 on Spotify, Apple, or anywhere you listen to podcasts!

Or watch the video interview here:

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Listen to Two Chicks, Three Seats for interviews with event industry guests and discussions of news, food and beverage trends, and marketing tips for the hospitality business.