How are you representing your hospitality business on social media? Creating a strong social media presence for your restaurant, hotel, or unique venue in the hospitality industry is critical so potential customers can learn about your business before walking through your front door. Social media gives a first impression of what guests could experience when it comes to your menus, business values, and the overall environment within your restaurant.
One powerful way to portray yourself on social media is by creating relevant video content to tell your business story. Video is also one of the key aspects of the algorithms on social media today. So, how do you make hospitality industry video content for social media? We are happy you asked.
On the latest episode of Tripleseat’s podcast, Two Chicks, Three Seats, my co-host Kate Kennedy and I are joined by Latasha James, Founder & Creative Director of James + Park, a social-first video marketing firm serving clients throughout the globe. Latasha is a marketing strategist, digital content creator, and coach with years of experience creating successful video marketing strategies.
We chatted with Latasha about the steps to grow your hospitality business’ social media presence using video. Latasha gives insight into what social media platforms to focus on first, how to plan out video content, how to get your staff comfortable on video, how to use the user-generated content already being posted about your business, how to edit your video content, and much more on what’s hot in social media for the hospitality industry right now. Check out Latasha’s picks for restaurants to follow for inspiration on Instagram: @baobabfare and @crossroadskitchen!
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Listen to Two Chicks, Three Seats for interviews with event industry guests and discussions of news, food and beverage trends, and marketing tips for the hospitality business.