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Two Chicks, Three Seats Episode 35: Data-Driven Valentine’s Day Insights for the Hospitality Industry

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Jan 29, 2021

Rachel Calkins

Jan 29, 2021

Tripleseat's Two Chicks, Three Seats Podcast

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Today marks two weeks until the start of Valentine’s Day weekend, which is one of the busiest restaurant holidays of the year. If you listened to last week’s episode of Tripleseat’s podcast, Two Chicks, Three Seats, you heard all about how to prepare your restaurant, hotel, or venue for the holiday with creative packages. We are back this week with another Valentine’s Day episode, but with a more data-driven approach about past trends and patterns on the holiday.

In today’s episode, Kate and I are joined by Amber Van Moessner, the Senior Director of Communications at Upserve by Lightspeed, to discuss a recent report Upserve published predicting Valentine’s Day trends in the hospitality industry. The data looks at past Valentine’s Day patterns with ticket sales, most ordered items, and tips for marketing and creating the best Valentine’s Day packages. Consider these numbers when finalizing and promoting your restaurant, hotel, or unique venue’s Valentine’s Day offerings this year!

The full report can be found on Upserve’s website.

Take a listen to Episode 35: Data-Driven Valentine’s Day Insights for the Hospitality Industry, with Upserve by Lightspeed anywhere you listen to podcasts!

What is going on at your restaurant, hotel, or unique venue?

We would love to hear from our event professional listeners out there about the promotions, initiatives, and strategies they have been implementing to drive business right now. Has the progress with vaccinations made any difference with planning ahead for the future? Are you seeing any event leads coming in for later in 2021? Have you found a new way of doing virtual events? Reach out to us via email at 2chicks3seats@tripleseat.com to let us know what you have been doing!