Tripleseat Customer Spotlight – Press Club



Press Club Collage

Press Club, a wine bar, lounge and event space offers California’s finest wines and beers in a sophisticated, social atmosphere. Visitors can socialize, taste wine and share small plates in the luxurious wine tasting cellar, at the foot of the Four Seasons Hotel and just two blocks from Union Square and the Moscone Convention Center.  

 Founded by Andy Chun and Jan Wiginton in 2008, Press Club is the perfect place for wine tasting receptions, corporate events, private parties, wedding receptions and more.  With 9,000 square feet of design award-winning event space (Press Club’s architects are the proud recipients of two AIA awards for “Best Restaurant Design”), the venue can handle events of any scope and size, from sit-down dinners for 20 to meet-and-greet happy hours for 50 to gala affairs for 300-500+.

Walker Allen, Press Club’s Director of Events, is a Tripleseat dedicated user and she truly knows about life before and after Tripleseat.

What was life like BEFORE TS? Life was a lot of excel spreadsheets, word documents and pdfs. Life was more hectic than necessary and less efficient than desirable. 

How has TS made your job better? Whitney Sheldon, Press Club’s Event Manager, brought Tripleseat to our team after attending an industry event over a year and a half ago and it was one of the best investments we have ever made.  Tripleseat has changed the day-to-day happiness, productivity and revenue generation of our events team and business. The software has streamlined how we sell, book and program events.  It has enabled us to respond to clients faster and with drill-down, customized information so they are better, and more quickly, able to assess if Press Club is the right fit.  Once the event is booked, our team is left with surplus energy to take care of dotting the “i’s” and crossing the “t’s” for each and every client. Everyone is happier. 

Has Tripleseat helped you increase your sales? Yes, I would say our sales have increased at least 10-20% since the advent of Tripleseat.

What would you do if TS was taken away from you? I would be cross. And probably find out who did it. And do my very best to fix it. 

How many events do you do in a month? Like everyone, Press Club has a large range of events/month based on season, but for the most part we average 40-50 events, large and small/month with a spike up to 70-80 events/month during the busy times.

How long did it take you to do a BEO BEFORE TS? and with TS how long? Before TS: Probably 30 minutes? Too long. After TS: 5 minutes, maybe 10 max for complicated bookings.  My favorite thing to do is create a BEO while on a conference call with clients.  Hit refresh and let them see their changes – live. This really creates a splash.  Further, an entire event can be booked, programmed and executed on Tripleseat without ever having to open an excel spreadsheet, word document or cut and paste into an email.  These efficiencies (at all moments of the cycle) have saved us – literally – hours of time per event. This is a lot of time saved since we took on Tripleseat over a year and a half ago.

What do you do with the time you save by using TS? The time we have gained after taking on Tripleseat has enabled our team to better service our existing clients while capturing more new business. Can’t say this enough. 

Any other thoughts about TS? Jonathan Morse, Tripleseat’s founder, is from my hometown – Boston, MA. He worked front desk at the iconic Copley Square Hotel before he jumped into the world of tech.  He’s got the hospitality gene crossed with some tech DNA and the guy is unstoppable. Tripleseat has hit a nerve.  It makes me happy to use a product every day that is not only fundamentally changing the way the events world does business, but one that was created by a Red Sox/Pats fan.

Long live Tripleseat!