Tripleseat Customer Spotlight – Beautique Restaurant



Oval Room1 - BeautiqueBeautique Restaurant is a relatively new kid on the NYC block, but it is making a name for itself! This modern American restaurant located just steps from the iconic Plaza Hotel and Paris Theater showcase market-fresh ingredients and classic French technique. The sprawling space features a sleek and romantic decor that channels the spirit of Coco Chanel. Anna Vagner, Beautique’s, Event Coordinator answers questions about life before and after Tripleseat.

What was life like BEFORE Tripleseat?

Being that Beautique is a fairly new restaurant, it took some time to figure out the best way to approach the event planning side of it. We used to use a variety of different tools in order to accomplish creating a successful event, which got messy from time to time as the information needed to be updates in so many different places and often got lost in translation.

How has Tripleseat made your job better, be specific?

The number one most useful tool is the fact that there is an unlimited number of accounts per restaurant. Our management team is fairly large and it used to be very difficult to get everyone on the same page, which resulted in double bookings and an overall lack of awareness. After setting up TS for the team and training everyone on the platform, communication has become a breeze. Everyone knows exactly what is going on at all times, the chefs have access to all updated BEOs from their mobile devices, and events have generally become easier to operate.

Has Tripleseat helped you increase your sales? By how much (% wise)

Being that Beautique has not be open for a full year quite yet, I do not have a basis for comparison of event sales, as I would use the same month from the previous year. However, I can say that most of the leads that have come in through TS have been converted to bookings, which I can assume is business we would not have had otherwise.  

What would you do if Tripleseat was taken away from you?

Cry 🙂

How many events do you do in a month?

Of course, this varies depending on the month, but I would say an average of about 30. We have multiple private spaces, so there are nights where we are hosting two or three events simultaneously, and then there are nights when we aren’t hosting any. It all balances out in the end. 

How long did it take you to do a BEO BEFORE Tripleseat? And with Tripleseat how long?

We used to use an excel spreadsheet, where nothing was automated and had to be typed out (the date, time, menu selection, etc). I am a fairly speedy typist, but even so it would take me anywhere from five to ten minutes, depending on how detailed the event was. With TS, it takes me less than a minute (on average) to create a booking and contract.

What do you do with the time you save by using Tripleseat?

Outreach. I have been using LinkedIn and other resources to target potential clients and educate them about the space in order to drive business. 

Any other thoughts about Tripleseat?

Overall, I think it’s an incredible program and something that should be used by every venue that caters to events.

Anna from Beautique