The Rise of Boutique Bowling Alleys


What’s old is new again — from vinyl records to drive-in theaters. Sometimes it’s just fun to go retro. The same goes for planning private events. While there are certainly benefits to having an event in an oft-used venue, mixing up the location to somewhere a little more unexpected and fun can drive interest, attendees, and buzz.

Case in point: boutique bowling alleys, which are on the rise and continue to crop up in cities across the country. Below, we’ve listed a few reasons why event planners may want to consider these venues for their next private party and use Tripleseat’s EventUp and VENUES directories to search for bowling alleys.

They offer a nontraditional setting

A boutique bowling alley offers the perfect mix of fun and attractions.

“People are looking for places to go where they can be interactive with their friends, family, and colleagues that are outside of a traditional bar or restaurant setting,” says William Stallworth, founder and director of events for high-end bowling alley The Painted Pin in Atlanta. “Boutique bowling alleys combine an iconic game (or games) with great food and drinks to create a destination that fills that niche market.”

What’s more, The Painted Pin even offers full-venue buyouts, which can accommodate up to 400 guests.

They act as an ice-breaker

If an event planner is hosting a corporate party or networking event where individuals have to mingle, a bowling alley setting that features a host of different games is the perfect icebreaker.

“Corporate parties are very popular at The Painted Pin,” Stallworth said, “as there is plenty to do aside from small talk.”

For example: They offer an array of menu items (dishes include tacos, small plates, sandwiches, and wood-fired pizzas), a full bar, eight event bowling lanes, and additional games such as bocce ball, shuffleboard, ping-pong, darts, skeeball, and giant Jenga.

“Our space and menu are designed to make people interact, which is key to hosting a successful event,” he said.

They provide hands-on service

An added advantage a boutique bowling alley offers? Hands-on service that allows event attendees to focus on each other, rather than leaving every 30 minutes to order a drink or food.

“We offer lane-side service, fantastic cocktails, and wine and beer selections, and chef-driven food offerings that are designed to be shared,” Stallworth said. “Our unparalleled quality of service and one-of-a-kind atmosphere make us one of the most unique event venues in Atlanta.”

Guests can take in a game, mingle with fellow attendees and kick back in lounge-style seating with an app and a beverage — they’ll take care of the rest.

They accommodate various event types

Boutique bowling alleys can make the perfect destination for a variety of private events. From corporate parties to family reunions to bachelorette parties, there’s something for everyone in this kind of environment. No matter what event Stallworth is booking at The Painted Pin, one thing is for sure: he wouldn’t be able to work as efficiently without event management software.

“Tripleseat helps me to book all of our events,” Stallworth said. “I couldn’t do what I do without it!”

Use the right software to manage private bookings

Tripleseat has all the features you need to generate event inquiries, manage your events, communicate with customers, and report on it all. Interested in giving it a shot at your venue? Schedule a free demo online.

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Editor’s Note: This post was originally published on the Gather blog and written by Caroline Cox.