Smart Tips for Selling Smaller Hotel Event Spaces
The event industry has witnessed a shift and as such the strategies you use in selling hotel event spaces should also shift. The era of mammoth gatherings has given way to a more intimate, personal experience. As the saying goes, bigger doesn’t always equate to better. Especially in the hospitality and events industry, understanding the nuances of smaller events can pave the way to unforeseen successes for hotels like yours. Let’s dive deeper into ways you can strategically improve sales by leveraging your smaller hotel event spaces.
The Trend of Intimacy
A recent 2023 survey by Tripleseat highlighted a fascinating trend: most event planners reported hosting events for groups of 50 or under. This data point underscores that massive ballrooms or expansive outdoor areas might remain underutilized while smaller, more personal spaces are in demand. It’s time to reconsider what “big” means in the events world.
Creative Utilization for Unique Experiences
Small doesn’t mean limited; in fact, it can be quite the opposite. Smaller spaces open the door to a myriad of opportunities. That underused rooftop? The quaint terrace with an unmatched view? These could be your gold mines! Offering these niche spaces can cater to clients yearning for a one-of-a-kind experience, setting your venue apart from generic large-scale event areas.
Paint a Picture Virtually
In today’s digital age, the first impression often happens online. Your marketing strategy should resonate with the audience seeking intimate event spaces. Detailed descriptions and high-quality images can transport potential clients to your venue even before they enter it. It’s not just about showcasing a space; it’s about narrating a story, a dream event they can envision.
Make the First Step Intuitive
The initial interaction is crucial. An easily accessible lead form ensures potential clients can express their interests seamlessly. By strategically placing this lead form across your website, you’re not just waiting for leads but actively inviting them. Selling hotel event spaces is that much easier!
The Power of Modern Group Sales Platforms
The efficiency of modern platforms cannot be overstated. With platforms like Tripleseat Hotels, every little detail, from client conversations to CRM and event documentation, is at your fingertips. An organized approach isn’t just about making your life easier; it’s about building a reputation of reliability, ensuring repeat clients, and amplifying word-of-mouth marketing.
The tide of the events industry is turning, with smaller events making a big splash. It’s not just about adapting but about strategically harnessing this trend. By offering unique spaces, crafting compelling virtual tours, facilitating easy client interaction, and using modern sales platforms to manage it all, you’re not just keeping up with the times; you’re setting the pace. Cheers to small events and the big successes they promise! Reach out to us today to learn more about how Tripleseat Hotels can help you market, sell, and manage your property’s event space!
