New Year, New Events: Event Marketing Trends that will Kickstart 2024
In anticipation of popping the new year’s champagne, we’re all diving headfirst into new event marketing trends to expect. This is the ideal time for restaurants, unique venues, and hotels to recalibrate, redefine your strategy, and revamp your event offerings for a killer 2024!
Leverage Social Media to Showcase Your Venue
If you haven’t embraced the world of social media yet, there’s no time like the present. Channels like Instagram and TikTok are practically made for the visually appealing spaces and dishes that restaurants and venues have to offer. You don’t need a professional photographer, just some good lighting and creativity. Sharing behind-the-scenes looks, sneak peeks of upcoming events, and highlights of successful past events can create buzz and foster a sense of community among your followers. Speaking of followers, engaging with them is the best way to grow organic brand ambassadors! Interact with tagged content to show your appreciation, and you may get some loyal, repeat customers.
Embrace Seasonal and Themed Events
Promote a seasonal or themed event offering as people love them. Whether it’s a winter wonderland party complete with a hot chocolate bar or a summer barbecue bash with live music, thematic events offer something new and exciting for your regulars and can attract new clientele. Don’t forget to change up your menu and décor to match; it can make the experience even more immersive.
Offer Packages for Special Occasions
Weddings, anniversaries, and milestone birthdays are often significant investments, so offering special packages can make your venue stand out. These packages can include things like a dedicated event coordinator, special menus, and unique table settings, offering a streamlined and customized experience for your guests.
Engage with the Community
Whether it’s hosting a fundraiser for a local charity, partnering with other local businesses for a weekend market, or inviting a guest chef for a unique culinary experience, engaging with your local community can offer mutually beneficial relationships and increased visibility.
Networking and B2B Collaborations
Don’t underestimate the power of networking within your industry. Attend industry events, webinars, and forums to meet potential clients and partners. Building relationships with event
planners, photographers, and suppliers can lead to fruitful partnerships that benefit your venue in both the short and long term.
Need some inspiration? Join Tripleseat at EventCamp, the best conference for hospitality and sales managers to share ideas, experiences, and best practices. Save the date!
Up Your Tech Game
Finally, as we’re talking about kickstarting the new year, upgrading your technology stack can offer a substantial return on investment. Whether it’s a sophisticated booking system, a new CRM software, or even simple Wi-Fi upgrades, technology can help streamline operations and improve guest satisfaction.
Each strategy allows you to elevate your offerings and stay top of mind for those planning events. And, if you’re looking to streamline all these initiatives seamlessly and effortlessly, platforms like Tripleseat can help you manage your event process from start to finish. From creating branded documents in minutes to sending them out to guests and pulling a variety of reports, Tripleseat enables you to enhance your guests’ experience exponentially. So, as we leap into 2024, let’s make it a year filled with successful events that both old and new guests will remember fondly. Book a demo to learn more.
