How Tripleseat Helped One Restaurant Group Increase Sales by 35 Percent
July 3, 2019
Written by:
Tripleseat News
The team at Tripleseat combines deep expertise in hospitality, marketing, and creative strategy to deliver innovative solutions and insights for Tripleseat and the hospitality industry. With decades of collective experience ranging from hands-on roles in restaurants and event venues to leadership in global branding and marketing campaigns, the team brings a wealth of knowledge to every initiative. Their diverse backgrounds include roles in family-owned businesses, top-tier advertising agencies, international strategy, and tech innovation, allowing them to understand and address the unique challenges faced by hospitality professionals.
From crafting compelling content and managing global campaigns to leveraging data-driven marketing strategies, the team’s efforts focus on empowering venues to succeed. They are united by a shared passion for storytelling, creative problem-solving, and a commitment to elevating the guest experience. This dynamic group exemplifies the perfect balance of industry expertise and forward-thinking innovation to help the hospitality community thrive.
Whiskey Cake Holdings operates 10 venues across three states and includes the Whiskey Cake Kitchen & Bar, Sixty Vines, and Ida Claire restaurant concepts. With 25 private events per month per venue, there’s a lot to keep track of among their events teams.
“Private events are vitally important to our business because they make up a very large percentage of our sales,” said Taylor Duncan, Director of Sales for Whiskey Cake Holdings. “With Tripleseat, we’re able to physically track all of our sales, set sales goals for each sales manager, and then bring that back to our CEO, and we’re currently up 35 percent.”
Watch our interview with Duncan below and find out more about how Tripleseat helps streamline event management for Whiskey Cake Holdings, enables them to create reports, and brings multiple departments together across the company.
Use Tripleseat to grow your events business
Interested in what Tripleseat’s event management software can do for your restaurant, hotel, or unique venue? Sign up now for a demo at a time and date that works for you.

Don't forget to share this post!