The Modern Venue’s Guide to Online Listings: Holiday-Proof Your Marketing
The holiday season is a golden opportunity for venues. It’s a time of celebration and creating memories, and your establishment should be at the heart of it all. The key to a fully booked calendar lies in a powerful venue online listing. While updating basics like festive hours is a start, a successful holiday strategy depends on transforming your listing into a dynamic marketing tool.
To capture the attention of holiday planners, your venue online listing needs to do more than inform—it must excite and engage. Here’s how to optimize your digital presence and make your venue the go-to destination this season.
Supercharge Your Venue Online Listing with a Multi-Channel Strategy
A static venue online listing is just one piece of the puzzle. To connect with customers, you need to surround your listing with a powerful digital ecosystem and ensure it’s visible where planners are actively searching.
- Go Beyond Your Website: A cohesive holiday campaign extends across all your digital platforms, but they should all point toward one goal: getting planners to view and book through your venue online listing. This is where marketplaces like EventUp become essential. A listing on EventUp puts you directly in the path of millions of qualified planners, driving high-intent traffic that your website alone can’t capture.
- Social Media is Your Marketing Engine: Use your social media channels to drive traffic back to your listings. Announce your “12 Days of Christmas” promotion on Instagram, then link directly to your EventUp profile, where users can see your full holiday availability and packages. The vibrant, authentic content you generate will make your venue’s online listing far more compelling.
- Harness the Power of Video: Short-form videos are perfect for showcasing your holiday spirit. A well-shot Reel of your decorated space or a signature cocktail isn’t just for social media—embed it directly into your venue online listing on EventUp to give planners a vivid, immediate sense of the experience you offer.
Showcase Unforgettable Experiences on Your Listing
Today’s consumers book experiences, not just spaces. Your venue online listing is the perfect place to showcase what makes your venue unique.
- Market Your Themed Events: Hosting a “Winter Wonderland” gala or a cookie decorating class? These are powerful selling points. Feature them prominently in your listing’s description and photo gallery. A robust venue online listing on EventUp allows you to detail these unique offerings, helping you stand out from the competition.
- Feature Your “Instagrammable” Moments: Don’t just tell planners your venue is festive—show them. Update your photo gallery with high-quality images of your beautifully decorated spaces and happy guests. A visually rich venue online listing is proven to increase inquiries and bookings.
Enhance Your Venue Offerings and Detail Them on Your Online Listing
Your online listing is only as strong as the offerings it promotes. Every special menu and package you create should be clearly detailed online.
- Seasonal Menus 2.0: Tiered corporate party packages and prix fixe menus are essential for the holidays. Clearly detail these options on your venue’s online listing. This transparency is especially valued by corporate planners on EventUp, as it enables them to quickly determine if your venue aligns with their budget and needs.
- Promote Incentives: A “Buy $100, Get $20 Free” gift card offer is a fantastic deal. Mention it in your listing description as a value-add for companies looking to give employee gifts or for guests planning future visits.
- Highlight Your Values: If you partner with local farms or charities, be sure to include this information in your venue’s online listing. Planners are increasingly looking for venues that align with their company’s values, and this can be a powerful deciding factor.
The Early Bird Gets the Booking: Optimize Your Listing Today
As of early October, holiday planning is well underway. Consumers are already searching, and your competitors are already booking. An incomplete or outdated venue online listing means you’re missing out on crucial business.
Planners are actively searching marketplaces like EventUp right now. By thinking of your venue’s online listing as your most important holiday marketing asset and optimizing it with rich content, you can make your venue the star of the season.
Ready to Fill Your Calendar with Holiday Bookings?
Put your festive venue online listing in front of millions of event planners who are actively searching for the perfect space. EventUp is the largest online marketplace for venues, connecting you directly with qualified leads looking to book their holiday parties right now.
