Group Business is Booming: How Springboard Hospitality Uses Tripleseat Hotels to Capture More Sales
Springboard Hospitality is a distinguished hospitality group known for its unique blend of comfort, style, and personalized service. For events and groups, Springboard Hospitality stands out with its comprehensive and flexible offerings, suitable for everything from corporate meetings and conferences to social gatherings and weddings. Since 2021, Springboard Hospitality has used Tripleseat Hotels to manage group sales and catering business across its portfolio of independent properties. The switch to Tripleseat Hotels has provided Springboard Hospitality with a solution for managing group business, improving sales team accountability, reducing labor costs, and making data-driven business decisions. Since implementing Tripleseat Hotels, Springboard has seen an 8% increase in group business across its portfolio.
About Springboard Hospitality
Springboard Hospitality is a hotel management company overseeing 46 properties across 13 states, with a high concentration in California and Hawaii. Formerly Oalas Hotels and Resorts, Springboard specializes in independent boutique lifestyle hotels while also managing a few Hilton and Best Western properties. The independent Springboard properties range from holding 75 to 400 guest rooms, with a sweet spot count of 200 rooms.
No matter the destination, the experience at a Springboard property will truly make you spring to life. Guests and groups alike visit Springboard properties to enjoy their luxurious amenities, including ample group meeting and event spaces. Regarding the group mix, Springboard Hospitality sees about 80% transient and 20% group business. This mix varies across markets, with Los Angeles properties hosting local entertainment and production group business, Hawaii properties specializing in social and wedding blocks, and the Hilton properties specializing in corporate meeting business. When looking at the group business volume, Springboard hosts an average of about 20 groups per month at each location across the portfolio.
We spoke with Jennifer Cannistraci, Corporate Director of Sales for Springboard Hospitality, about why she switched to Tripleseat Hotels sales and catering solution to manage group business across the portfolio. Watch the video below to hear about Springboard Hospitality’s experience and results.
How Tripleseat Hotels Helps
- Streamlining Group Business
- Providing Teamwork and Accountability
- Reducing Costs with a Leaner Team
- Influencing Business Decisions
“Historically, sales directors and revenue leaders tend to fight on rates, but Tripleseat has helped us work together by showing us what we have historically done in the past when deciding on a piece of new business.”
Jennifer Cannistraci, Corporate Director of Sales for Springboard Hospitality
Results with Tripleseat Hotels
Since implementing Tripleseat Hotels, Springboard Hospitality has increased group business from 24% to 32% across the company. Tripleseat Hotels’ modern sales management features have saved Springboard’s sales managers tremendous time, allowing them to be on more sales calls and in front of clients more frequently.
On the corporate level, Cannistraci needs to be aware of what is happening at all properties. Tripleseat Hotels gives her access to any piece of data she needs under one centralized system. No more waiting around for someone to send updates about a property’s group business; valuable information can be accessed and shared with ownership in minutes.
On the sales training level, Tripleseat Hotels has been extremely helpful in keeping a pulse on the sales managers through sales activity reporting to improve internal training. Through viewing the sales activity log, Cannistraci can see where her managers may be struggling and how to get them back on track based on their logged activity.
On the property level, sales and revenue managers work together cohesively. Instead of a sales manager emailing a room block to a revenue manager, they simply put the group booking into Tripleseat Hotels, and the information flows directly into OPERA, their PMS (Property Management System).
Future Plans for Springboard Hospitality
The future at Springboard Hospitality is full of group business! They expect that group sales will continue to increase yearly since the post-pandemic return of business. Springboard Hospitality is currently pacing 30 – 40 % above where they were last year for group business. On the corporate side, companies are excited about in-person gatherings and corporate sales continue to grow. On the social side, Springboard is an ideal place for destination weddings in Hawaii.
Increase Group Business with Tripleseat Hotels
Are you ready to grow your group business? Schedule a Tripleseat Hotels demo to closely examine our event management features and see how they can help your group sales.
