EventCamp Preview: How to Secure Business Growth with Retention Marketing with Dorien Morin-van Dam


One of the best ways to drive more business for your venue is marketing to existing customers, also known as retention marketing. Your existing customers make future purchases from you and they’re a great word-of-mouth resource to help you attract their friends and family — your next new prospects — to your business.

There are some best practices to keep in mind when creating retention marketing content for your current customers. You’re not going to approach them or speak to them in the same way you’re speaking to prospects or new customers. We asked expert Dorien Morin-van Dam, Social Media Marketing Consultant for More In Media, for her advice in a recent Facebook Live interview. She’ll be speaking to our EventCamp audience in a few weeks in a session titled How to Secure Business Growth with Retention Marketing.

You can see our interview below. There were technical issues with our first attempt at a Facebook Live interview, so we started a second livestream. You can find both recordings here:

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