Tripleseat and acclaimed cinema-eatery chain Alamo Drafthouse, announced today a collaboration that will boost private event bookings through Tripleseat’s software. Alamo Drafthouse has 37 theaters nationwide and continues to expand, with locations in Los Angeles, Manhattan, and Staten Island set to open in 2019.
Founded in 1997, Alamo Drafthouse has earned accolades for its diverse and high-quality menu, unique programming events and high exhibition standards. A September 2018 Market Force Information survey of nearly 13,000 moviegoers gave Alamo Drafthouse the No. 1 spot on rankings of Favorite Movie Theater, Best Service, and all food and beverage-related categories.
“Alamo Drafthouse has been working with Tripleseat for just under a year and has been blown away by the software’s ease of use and robust reporting capabilities. The ability to fully customize the software to suit each venue’s needs has been a real game changer for us and we are excited to explore all of Tripleseat’s potential,” says Kimberly Sandel, Manager of Private and Community Events at Alamo Drafthouse Austin.
With a focus on the ‘experience economy,’ as coined by Harvard Business Review, Alamo Drafthouse caters to customers from today’s generation who value personalized and memorable experiences that are both seamless and convenient. Alamo Drafthouse provides a unique combination of theater and restaurant, showing first-run movies, independent films and special events with an extensive menu made from scratch. Guests are encouraged to arrive early to enjoy an ad-free pre-show of curated rare and humorous video clips. Additionally, Alamo Drafthouse protects the theatrical experience with a zero tolerance policy for people who disrupt the film with talking or texting.
“With a variety of streaming service offerings that allow consumers to watch a movie with the touch of a button, it’s hard to get customers to go to the movie theater anymore,” says Jonathan Morse, CEO of Tripleseat. “People want to be entertained, and by partnering with such a unique cinema brand that offers a seamless and enjoyable experience for people to eat, drink and enjoy popular movies, we’re excited to be part of their continuous growth.”
Most recently, Tripleseat has partnered with some of the industry’s up-and-coming hospitality technology startups, including VR event-planning platform, AllSeated, online booking company GamePlan, and Bizly, a platform that works with corporate event planners at Fortune 500 companies.