8 Ideas to Get More Leads for Your Venue


It’s January, and your venue has a brand-new calendar to fill with events for the next 12 months.

Don’t worry – we’ll help you get there! Try these 8 ideas now and you’ll be booked solid throughout 2018.

1. Use Tripleseat’s lead form link
Tripleseat users can create multiple lead forms in their accounts, and use the form’s URL on their website, in their email marketing, on social media, or just about any digital marketing tool. Include the link anywhere you’re promoting your business online. The more places your lead form can be found, the more opportunities you have to attract more leads.

 2. Install Tripleseat’s Facebook app on your Facebook business page
Tripleseat’s integration with Facebook allows you to capture leads right from your page. Adding the app is a no-brainer. You’re giving leads access to the form on the most popular social network that they’re using all the time. And the app acts like a custom mini-website. You have a whole section dedicated to your lead form link, but it’s in your Facebook page. Facebook leads don’t even have to leave Facebook to complete the same action like they would on a regular website.

3. Create a comprehensive profile on Venues by Tripleseat
Venues by Tripleseat is a comprehensive listing of more than 3,000 restaurants, hotels, and unique venues to help event planners find the right place for their next event. Every Tripleseat customer can create a profile on the directory, which is used by 90,000 unique visitors per month. If you’re a Tripleseat customer and haven’t set up a profile or haven’t used yours recently, now is the perfect time to make sure your profile gets noticed by event planners. Follow these tips to make your venue stand out.

4. Run Tripleseat reports to keep you on the right track
Use Tripleseat’s reporting features to get an accurate look at forecasting. Track your event statuses and use those statuses to forecast revenue. Keep track of your prospective and tentative events, and follow up with those clients to finalize their contracts and book their events.

5. Be prepared to communicate quickly
Event clients have a lot going on, and they don’t have time to follow up with venues that won’t return their messages. They’ll move on to the next venue on their list. Use Tripleseat’s notifications, discussion previews, and daily digest to know when prospects reach out. Then set up email signatures, email templates, and BEO templates to create communication and documents that will help you respond within minutes via Tripleseat.

6. Hold an event for event planners
We’ve heard this tip multiple times from Tripleseat customers because it works! Schedule an event around a particular time of year – wedding season or the holidays – and invite event planners who booked with you last year. Give them a taste of what menu items, amenities, or experiences you’re offering now, so you’ll be top of mind. Offer them a discount for anyone who books with you on the day of your event.

7. Reach out to repeat clients
Is there a local company who usually books you for their yearly retreat, a college or high school who plan their class reunions with you, or a nonprofit that has an annual fundraising event in your private dining space? Contact them in advance and lock them into your events calendar.

8. Use visuals
Visual content is a guaranteed way to grab the attention of prospects and turn them into leads. Share photos, videos, and images that show off your events, your services, and what makes your venue unique. Give prospects a visual sense of what it’s like to have an event at your venue. Post these visuals on your venue’s website, on social media, and in your Venues by Tripleseat profile.

Set yourself up for success in 2018
If you put these tips into practice this month, you’ll be set up to attract leads and grow your events business over the next 12 months. Choose one or two tips to start with, and then add the rest as you go.

Get started now
If you’re a Tripleseat user, log in and start using Tripleseat’s features to book more events. If you’re not a Tripleseat customer, schedule a demo at your convenience to take a closer look.