5 Ways Your Venue Can Increase Revenue on Mother’s Day


Mother’s Day has traditionally been a huge moneymaking holiday for restaurants, even during the coronavirus pandemic. In 2020, consumer spending at restaurants increased by 103% on Mother’s Day compared to the average daily revenue reported during the pandemic.

Your venue can boost Mother’s Day spending even more by offering guests something different than the traditional Mother’s Day brunch. Get inspired by these five ideas from Tripleseat customers.

1. Multiple course meal

Moms have been cooking nonstop for more than a year since the pandemic started. It’s time to treat them to an extravagant meal they’ll never forget. Levantine Hill in Coldstream, Australia, is offering a seven-course Mediterranean meal, paired with the vineyard’s award-winning wines, plus a free bottle of rose!

2. A day of activities

Wicked Barley Brewing Company in Jacksonville, Fla., has a triple threat planned for Mother’s Day. Customers can stop by for a Mother’s Day brunch, live music, and a spring market featuring local vendors.

3. Something extra

Customers who book their Mother’s Day brunch with Osteria Via Stato in Chicago will have a full menu of antipasti, entrees, and desserts to choose from. But they can take it up a notch with a few extras. Osteria Via Stato is featuring an Italian Brunch Bubbly package that includes a bottle of prosecco, peach, and blood orange fresh fruit puree. Or they can purchase a bouquet of tulips for an extra surprise.

4. The gift of food

Mother’s Day is all about the love of food at RPM Seafood in Chicago. Not only can guests book a lunch or dinner by the Chicago River, but they can buy their mom a special gift. Their gift package includes a pound of fresh pasta, Pomodoro sauce, chocolate bark, RPM’s bonbons, and a bottle of prosecco.

5. A catered celebration

Vestals Catering in Dallas is providing everything families need to hold their Mother’s Day meal safely at home: two appetizers, a salad, an entree, four sides, and two desserts for up to six people. All you have to do is reheat and eat! Need a cake, flowers, and wine? Vestals has all of that covered as well; just select any of those add-ons during the order.

TripleseatDirect makes it easy for guests to purchase from your venue

Tripleseat’s TripleseatDirect feature allows restaurants, hotels, and venues to offer their customers a seamless and easy way to book, manage, and execute any off-site catering, in-house private events, and takeout and delivery services with zero friction or negotiations.

If your venue isn’t using our TripleseatDirect feature yet, head on over to our TripleseatDirect page for instructions on how to get set up. You can also check our TripleseatDirect playlist on YouTube for more information on how this exciting new product works.