Holidays are a great time for your restaurant, hotel, or unique venue to create special promotions to drive business, and St. Patrick’s Day has the potential to bring in some much-needed revenue after the drop in business this past year due to the pandemic.
Take a look at these statistics:
- St. Patrick’s Day is the third most popular drinking holiday in the United States
- It’s the most popular beer-drinking holiday in the United States
- The average St. Patrick’s Day patron consumes 4.2 drinks
- 13 million glasses of Guinness are sold worldwide on St. Patrick’s Day
We found four offers to inspire your venue and help increase business during the upcoming St. Patrick’s Day holiday.
1. Socially-distanced celebrations
Mo’s Irish Pub in Wauwatosa, Wisc., knows that St. Patrick’s Day is a perfect all-day event, but this year they’re making their parties safe for customers. The pub is holding three different parties on three different dates that include different events such as kegs and eggs, Irish dancers, live bands, and more. Attendees must purchase tickets in advance and the tickets are limited to allow for social distancing.
2. Snacks and drinks to go
Harpoon Brewery Taproom in Windsor, Vt., created an offer for customers who want to enjoy the holiday at home. Their Harpoon St. Patrick’s Day Pretzel Kit provides all of the ingredients you need to make a shamrock-shaped sweet pretzel with green icing as well as a 4 pack of their Harpoon Celtic Red ale.
3. A party in a box
Basketball fans who want to watch the Memphis Grizzlies vs. Miami Heat game but also want to celebrate St. Patrick’s Day at home can do both with the Wiseacre Brewing Company‘s special food and beer pairing. The take and bake meal in a box has three courses, a mixed 4 pack of Wiseacre beer. Customers also receive a Zoom link to view a guided paring of their food and beer featuring Grizzlies trivia.
4. A holiday getaway
We could all use a vacation right now, and XV Beacon has a deal that will allow guests to celebrate St. Patrick’s Day in Boston — known as one of the country’s most Irish cities. The hotel’s Luck O’The Irish package runs from March 12-17 and includes 10% off their best available rate per night, a flight of Irish whiskeys, and the perfect location to explore downtown Boston. XV Beacon is near Boston Common, the Freedom Trail, and the Beacon Hill Monument.
More marketing resources
There are more holidays in March than St. Patrick’s Day — the first day of spring is on March 20, and National Cocktail Day is on March 24. Use our March 2021 Hospitality Marketing Ideas infographic for more opportunities to drive business with marketing and special offers.