3 Tips for Hotels to Appeal to the New Corporate Traveler

The pandemic has made an interesting impact on corporate travel and events. Companies and conferences have pulled back their travel demands, but the workers themselves are eager to experience new surroundings.

It’s created a new trend called “bleisure travel,” a blend of business and leisure.

In a recent survey, 40 percent of consumers told Tripleseat that they were planning trips for business and leisure. These travelers include workers who want a change of scenery after two years of working from home, people who want to work from the hotel during the day and explore a new location at night, workers who come to town for meetings or conferences and add a few days of vacation on top, and employees with families who can work from a quiet place during the day while their family takes advantage of hotel amenities or local attractions.

How can your hotel appeal to these new corporate travelers and generate more bookings? We’ve got three tips.

1. Offer the right amenities

Corporate travelers have some similar priorities as leisure travelers. They both want high-speed internet, in-room dining options, and contactless check-in. 

Corporate travelers also want amenities that make the workday easy, like coffee kiosks, grab-and-go meal options, quiet spaces to work and open spaces to collaborate, corporate loyalty programs, on-site laundry or dry cleaning, airport pick-up and drop-off, charging stations for tech, and multimedia equipment in business centers and conference rooms. 

2. Create work-from-hotel memberships or packages

For some corporate guests, one change of scenery is not enough. They want experiences in different cities and countries and a long-term stay. Hotel companies have responded with memberships and packages where guests can stay at one or multiple locations within a certain timeframe at a discount. 

Here are some of the top perks from popular work-from-hotel packages:

• Earn points towards a loyalty program with each stay
• Discounts on restaurants or room service
• Complimentary office supplies
• An executive assistant
• Access to a work-from-pool cabana
• Cocktails from a roaming bar cart at the end of the workday
• Discounts at hotel spas

3. Rethink hotel design

Hotel designers have also started to incorporate modern workspaces into their plans. A recent exhibition at HIX 2021 displayed variations on co-working spaces at hotels. The designs emphasized flexibility, wellness, nature, and creativity.

Corporate travelers also want a variety of spaces to work, such as an in-room desk, tables in the lobby and coffee shops, small meeting rooms, large board rooms, casual gathering spaces for meetings or teams, and business centers with copiers and printers. 

Hotel rooms are getting a refresh too, with an emphasis on creating an office space with a modern desk or standing desks, USB outlets, coffee bars, and computer monitors for online meetings.

Get the right technology in place for corporate bookings

If you’re looking for new ways to drive hotel bookings and save time, make sure to use a tool like Tripleseat to help you increase and manage the group sales that are essential for filling hotel guest rooms, booking event function spaces, growing banquet revenues, and increasing your overall revenue. Schedule a demo to learn more about Tripleseat.