“Word of mouth” was a literal phrase back in the day, but times have changed. As socializing moves more towards online social media, successful event planners now find that promoting on social media is no longer a choice. It’s a requirement.
That can be intimidating. It’s a lot to take in when you first start learning how to use social media professionally. However, anyone can do it once they get a start. And to help you get that start, here are three simple ways event planners can promote with social media.
Build a Brand
The goal is to have people associate fun events with your company’s name. The way to do that is to have them very often come across news of events with your name on it.
If you simply spam invitations to your Facebook page, people are going to get sick of it and ignore you. Instead, you want to share moments with real, interesting content. You have opportunity to share moments like this before, during and after every event.
In the days before an event, post some fun reminders. During the event, share quotes and on-the-fly photos. Be sure to set up a photo booth so there’s plenty of fun content to share after an event. It’s a great idea to capture short video clips too.
You don’t need to pester people online to build a brand. You just need to share quality content of doing the thing you love to do.
Engage Your Customers
The best thing about social media is that it is, of course, social. In a way never before possible, it allows businesses to communicate informally and immediately with customers. Used correctly, engaging the customers helps build your brand and develops customer loyalty.
The simplest way to do this is just to pay attention to your social media pages. Use your smartphone or tablet to pop in throughout the day. When someone posts a comment, respond to it. If someone sends you a message with a question, answer it.
This helps people see your business as not just a faceless company, but as a service offered by fleshed out human beings who care for the customer. Not only that, but every time someone comments, likes a comment, or replies, that automatically works like a share, making it show up on the social media feeds for that person’s friends.
Most of time spent running a business is spent working out price and product, but don’t overlook how much quality customer service can do for a business.
Use the Right Tools
While the other two points require extra work on your part, this point actually takes some of the work off your hands. The internet and social media have connected everything together, and one of the blessings is that there is now an abundance of time-saving programs that make organization as easy as pushing a button.
Web applications such as Tripleseat streamline event planning so you can spend less time crunching numbers and more time landing leads.
A good organization application allows you to find leads, book them and bill them all with just a few clicks.
We exist in a strange, transitional time period as we experience the infancy of the internet. As the internet grows, it further connects into more facets of life. The fact is that an event planner who promotes on social media has better chances than one who doesn’t.
It may take time to learn how to make use of social media, but that’s time well spent. As you progress, remember to build a brand, engage your customers and use the right tools.