3 Promotions That Will Help Your Venue Drive Fourth of July Business


The Fourth of July holiday weekend is fast approaching, and this time of year is a prime opportunity for your hospitality business to drive revenue with customers eager to celebrate after COVID-19 restrictions kept everyone at home last year.

Not sure what to offer for Independence Day? Check out these three promotion ideas.

1. Take out or dine in

Zuma Miami knows that there are those who love the hot summer weather and those who prefer to stay close to the air conditioning, so their Fourth of July options cover both. They’re promoting a picnic basket for two that includes a brunch picnic menu and two servings of three types of signature cocktails (a Japanese Margarita, an espresso martini, and a Zuma old fashioned). Indoor customers can opt for four price points of dine-in brunches, each more decadent than the last.

2. Eat, drink, and play

Atlanta’s The Roof at Ponce City Market will save customers the time and stress of planning a backyard Fourth of July barbecue. They’re throwing an all-day all-you-care-to-eat low country boil. Attendees can feast on Georgia shrimp, barbecue pork, a summer harvest salad, and holiday-themed desserts. Plus, there’s unlimited access to boardwalk games, mini-golf, and a three-story slide.

3. A room with a view

The Boston Pops concert and fireworks are a huge Independence Day tradition and you can enjoy them from the comfort of the XV Beacon hotel. Their Fourth of July package gives guests a beautiful view of the fireworks from their exclusive roof deck and a live broadcast of the concert. Guests can also receive a complimentary room upgrade, based on availability.

TripleseatDirect makes it easy for guests to purchase from your venue

TripleseatDirect allows restaurants, hotels, and venues to offer their customers a seamless and easy way to book, manage, and execute any off-site catering, in-house private events, and takeout and delivery services with zero friction or negotiations.

If your venue isn’t using our TripleseatDirect feature yet, head on over to our TripleseatDirect page for instructions on how to get set up. You can also check our TripleseatDirect playlist on YouTube for more information on how this exciting new product works.