Tripleseat Case Study:
Springboard Hospitality
Springboard Hospitality is a hotel management company that oversees 46 properties across 13 states, specializing in independent boutique lifestyle hotels with ample group meeting and event spaces. Since 2021, Springboard Hospitality has used Tripleseat Hotels to manage their group sales and catering business for a variety of event types – including film production group business, social and wedding groups, as well as corporate meetings. Springboard Hospitality has succeeded in streamlining their overall group business management, improved accountability, and leveraged robust data that has driven an 8% increase in group business across its portfolio because of Tripleseat Hotels.
Challenges
Inefficient Operations
Prior to using Tripleseat Hotels, some Springboard properties used an alternative sales and catering system on the market, while most properties tracked activity with Microsoft Outlook and OPERA’s Property Management Solution. Outdated processes and unintegrated solutions required manual data entry and inefficient time management.
Missing Accountability
Springboard Hospitality was challenged by a lack of organization across the company prior to using Tripleseat Hotels. Their legacy solutions lacked modern features to manage group business and track sales activity which left them with a lack of accountability and cohesion across internal departments.
Lack of Data and Reporting
Prior to using Tripleseat Hotels, there was no easy way to look back at past business and the lack of data and reporting was a critical challenge. Because Springboard Hospitality had siloed systems that required a lot of data entry, their reporting was only as good as the inputted data and building reports was also a manual process.
Results Using Tripleseat Hotels
Streamlined Group Business
Tripleseat Hotels provides GRC (Guest Room Control), robust event management features, and an integration with OPERA’s Property Management System. This versatility streamlined group business by allowing Springboard Hospitality to manage both room blocks and stand-alone private event bookings for the different spaces across their properties.
Solved Accountability
Robust Reporting
Tripleseat Hotels provides Springboard Hospitality insightful reports for sales activity, event business, financials, and historical data that they then use to make strategic decisions as well as share insights with internal stakeholders and property owners.
The future at Springboard Hospitality is full of group business for all their properties and they have Tripleseat Hotels to help them succeed! They are currently pacing 30 – 40 % above where they were last year for group business.