How to Optimize Restaurant Earnings for Holiday Parties
The holiday season is a much anticipated and busy time of year, and for those of us in the restaurant industry, all we want are highly profitable holiday parties and added restaurant earnings! If you want to leverage all revenue-earning opportunities for your holiday events and seasonal private dining, we have put together five proven ways to maximize this joyous time of year:
1. Start Planning Now
It’s all hands on deck, but some intensive work now will pay out in dividends with the guaranteed revenue that events bring. By planning, it will help you book the most lucrative holiday events and private dining. Start early! Right now is a great time to prep.
2. Plan Strategically
There is nothing more powerful than data. Use past event information to uncover opportunities and to really strategize for this year! Look at past holiday bookings for both social and corporate, menu opportunities, pricing models, upsell opportunities, loyal customers that you could rebook, and any other information that you can smartly leverage to your advantage.
Maximizing Holiday Private Event Profits Webinar
Don’t miss this opportunity to hear from seasoned hospitality and event professionals about how you can boost your holiday revenue!
3. Create Memorable Holiday Parties
Get creative with planning your holiday offerings – add the fun! Everyone loves a good holiday theme or seasonal offering. Consider trends for holiday events and implement things that make your restaurant events memorable and surprise and delight your guests. Ensure you share snippets of all your great ideas on social media to create buzz and be top of mind when planning holiday events.
4. Set the Foundation for Holiday Bookings
- Set up a holiday calendar of availability
- Plan holiday menus
- Draft BEOs and branded documents
- Promote holiday lead and direct booking forms
- Plan staffing requirements, find great event staff, and motivate and incentivize your team
5. Promote, Promote, Promote!
As soon as you have your holiday calendar and plans solidified, make sure you get the word out – everywhere! Your website, social platforms, and email blasts should all include an easy way to book. Want some ideas on holiday marketing? Check out this recent article with real holiday promotional examples.
6. Use Event Technology
With the joy of increased bookings and revenue comes the challenge of managing holiday events efficiently. Give yourself a present that streamlines your booking process while saving time and money. Tripleseat is your all-in-one event management platform specifically designed for the nuances and intricacies of your business. Here are just a few of the reasons why Event Management Tech like Tripleseat will help you get the most revenue possible from all events and holiday events:
- Centralized bookings calendar
- Branded documents and proposals
- Customized Lead Forms (Direct Booking Forms through TripleseatDirect)
- Guest portal for e-signatures and payments
- Automatic tasks for your FOH and BOH team and guests
- Quickly respond to leads and inquiries
- Sales and event reporting and forecasting
Make More with Tripleseat
The holiday season is fast approaching! Make the best of it and make the most restaurant earnings possible. Set up a time to learn more about how Tripleseat can help your restaurant with holiday bookings and boost your private dining and event revenue all year long.
