Case Study: How Narragansett Beer Uses Tripleseat to Transform Event Operations & Data-Driven Growth

Founded in Rhode Island, Narragansett Beer is one of America’s classic craft breweries, known for its community-driven events and local partnerships. The brewery regularly hosts private functions, in-house events, and public gatherings, and as a result, event operations is a core part of its business.

Before using Tripleseat, the team faced challenges organizing event data, tracking performance, and coordinating across departments. Their event management relied heavily on manual communication, limited visibility, and disconnected systems, which made it difficult to identify what was working or where opportunities were being missed.

The Challenge: Disconnected Processes Slowed Growth

As Narragansett Beer’s events grew in size and complexity, the lack of structure around their event management processes began to hold them back. They needed a unified system to capture data, streamline communications, and organize their large venue space more efficiently.

Disjointed Event Management

Narragansett Beer’s event operations were handled through a mix of spreadsheets and email threads, leading to frequent miscommunication between event staff and management. Without a centralized system, managing multiple events and understanding their performance was both time-consuming and error-prone.

Limited Visibility Into Data

The team lacked reliable data to measure performance or forecast opportunities. Without consistent tracking, it was nearly impossible to determine which marketing efforts brought in the most valuable leads or which event types were driving the highest returns.

Gaps in Team Communication

Event updates often failed to reach the right people at the right time. Having to rely on verbal updates or multiple email chains across the events manager, the community manager, the kitchen lead, the general manager, and both floor managers led to confusion, especially as the volume of events increased.

“Tripleseat has unlocked a great deal of private event revenue for us.”

Ezra Juskewitch, On-Site Sales & Events Manager at Narragansett Beer

Why Narragansett Beer Chose Tripleseat

The Narragansett Beer team wanted a platform that could bring structure, insight, and automation to their growing event program. They evaluated several options but ultimately chose Tripleseat for its user-friendly interface, powerful reporting tools, and ability to unify communication across departments.

During the selection process, Tripleseat stood out for its reputation among hospitality professionals and its ability to scale with the business. Narragansett Beer saw an opportunity not just to manage events more efficiently but also to use data insights to grow strategically.

Narragansett Beer chose Tripleseat for:

A single platform to manage in-house and private events
Custom lead forms to track and analyze marketing sources
Real-time access for multiple team members across departments
Automated email responses and client follow-ups
Easy visibility into space utilization and event performance
Built-in communication tools for seamless collaboration
Flexible configuration for zones, capacities, and booking minimums
Intuitive dashboards that turn event data into actionable insights

The Solution: Turning Data & Communication Into Growth

Tripleseat provided Narragansett Beer with a centralized, data-driven approach to event management. The platform’s flexibility allowed them to create standardized workflows, analyze performance in real time, and improve collaboration across the team. With visibility into every aspect of event operations, they could make smarter decisions faster.

“It’s obvious that we’re doing better in terms of how busy we are, but being able to say this is where we were, this is where we are, and this is where we can go. It’s huge,” said Ezra Juskewitch, On-Site Sales & Events Manager. “Tripleseat has unlocked this roadmap for Narragansett.”

Organized & Optimized Space Management

With Tripleseat, Narragansett Beer restructured their large open venue into distinct booking zones. Each zone now has defined capacities, pricing minimums, different capacities, and dedicated widgets to streamline planning and maximize space utilization.

Unified Team Coordination

Tripleseat’s Discussions feature allowed key team members across different sections of the staff, such as the kitchen and management, to access and share information in one place. This coordination eliminated communication gaps and ensured everyone stayed aligned before, during, and after events.

Data-Driven Decision-Making

Using Tripleseat’s reporting and analytics, Narragansett Beer created a roadmap for future growth. They developed lead forms for each marketing channel, tracked conversion rates, and identified where to focus their promotional efforts.

The Results: Clear Data, Stronger Communication, & Record Growth

Tripleseat transformed how Narragansett Beer runs and measures its event business. The brewery now has real-time visibility into bookings, performance metrics, and staff communications, resulting in streamlined operations and measurable growth.

In just one year, Narragansett Beer saw a dramatic increase in both efficiency and event revenue.

103% year-over-year increase in event revenue within the first quarter
Full visibility into event performance and lead sources
Reduced internal communication errors and faster event turnaround times
Stronger collaboration across departments using Tripleseat Discussions
Efficient management of large venue spaces with zone-based booking
Clear understanding of customer trends and future opportunities

Lessons for Other Brewery & Event Venues

Other breweries and event venues can learn from Narragansett Beer’s approach to data and structure. When event operations are centralized, insights and efficiency follow.

Standardize event management in one unified system.
Use data-driven insights to identify what’s working and where to grow.
Involve all departments in your event operations for seamless execution.
Build flexible booking options for different space types and audiences.
Automate communication and follow-ups to save time and improve client satisfaction.

Is Your Event Management System Limiting Your Growth?

If your venue’s event operations rely on spreadsheets, emails, and guesswork, it’s time to simplify. Tripleseat helps hospitality teams like Narragansett Beer centralize event management, track performance, and scale smarter.

Request a demo today to see how Tripleseat can streamline your event operations and drive measurable growth.

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