| The Events Industry Authority
THE EVENTS INDUSTRY HANDBOOK: VOLUME 6
There's good news and bad news about restaurant event sales during the holidays. The good news: It's the most profitable time of year. The bad news: You have to work for it.
Restaurants face a few obstacles to winning their piece of holiday revenue: More competitors, more types of food options (restaurants vs. meal kits vs. sit-down vs. fast-casual), and more noise in the inbox and social networks from all kinds of retailers who want those end-of-year profits just as much as you do.
Fortunately, you're not facing the holidays alone. We've created a guide of 4 marketing tips that will help boost your holiday revenue.