September 2022 Marketing Ideas for the Hospitality Industry


It may be hard to believe, but the summer months are now coming to a close, and hints of fall are upon us. We will miss big barbecues with friends, outside dining any time of the day, and frozen cocktails, but it’s safe to say that this summer was a successful one for the hospitality industry. If you think about it, it is the most normal summer that the industry has seen in the past two years. 

While it is sad to say goodbye to all our summer favorites, we don’t know a single person who dislikes the fall. Think of cozy drinks, warm meals, fall-themed decor, and endless ways to get “fall festive” at events.

While the official start of fall isn’t until Sept. 22, there will be hints of fall leading up to its official beginning. Take a look at our roundup of food and drink holidays in the month of September that can add some (pumpkin) spice to your restaurant’s marketing efforts.

Let’s start with food holidays. There is a large variety of notable food holidays in the month of September, starting with #NationalTofuDay on Sept. 1 for our non-meat eaters out there, #InternationalBaconDay on Sept. 3 for our meat-lovers, and #NationalCheesePizzaDay on Sept. 5 for everyone in between. 

When we look at thematic restaurants, #NationalGuacamoleDay on Sept. 16 will fit Mexican restaurant menus perfectly, #EatAHoagieDay on Sept. 14 will help specialty sandwich shops shine, #NationalCheeseburgerDay on Sept. 18 will highlight American restaurants, and #NationalLinguineDay on Sept. 15 will be great for the Italian restaurant menu promotions.

There will still be hints of summer in September, like #NationalIceCreamConeDay on Sept. 22, but hints of fall are clear with #NationalChaiDay on Sept. 21 and #NationalHotMulledCiderDay on Sept. 30. 

Finally, let’s think about how we can incorporate these food and drink holidays into event themes. Brewery and beer lovers listen up: beer shines not once but twice in the month of September. Take advantage of #NationalBeerLoversDay on Sept. 7 and #NationalDrinkBeerDay on Sept. 28 by hosting special offerings for events at your brewery on those days. These dates happen to both be Wednesdays, so you can take advantage of a less popular day of the week for events.

Essentially any fun theme can be turned into an event. Take #NationalPeanutDay on Sept. 13 as a time to promote a “Peanut Party” and showcase every popular item that contains peanuts along with other creative food and drink for the event. #NationalCookingDay on Sept. 25 is perfect for promoting on-site cooking classes. Get creative and give people a reason they didn’t know they needed to celebrate in a fun way.

Check out the rest of the ideas in the infographic below, and be sure to tag @tripleseat on Instagram if you use any of these ideas in your marketing. 

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