3 Ideas to Drive Easter Business to Your Venue


Easter is the first major holiday since access to COVID-19 vaccines has increased and pandemic restrictions have been lifted in various areas across the country, and your customers are ready to celebrate.

According to the National Retail Federation, 79 percent of Americans will be celebrating Easter in 2021, and of those, 88 percent will purchase food for the occasion. 

Your venue can take advantage of those holiday dollars by promoting Easter offers. There’s still time to create some Easter packages for your customers. Take a look at these three examples of Easter promotions to drive business to your venue.

1. In-house Easter brunch with lots of options

Easter brunch at Spruce in San Francisco made quite the impression on the Michelin Guide because it was recently featured in their post, Where To Eat Or Order Easter Meals. It’s easy to see why. Spruce’s three-course Easter brunch is $80 per person and provides diners with plenty of options for each course. The menu includes a citrus and avocado salad, Dungeness crab benedict, and a giant ricotta and Meyer lemon souffle pancake. 

2. Heat and eat Easter meal kits

For those who would rather celebrate at home, etc. in Nashville is offering Easter meal kits to go. Each kit feeds two people for $75 and includes heating instructions. The kit contains a salad, a choice of seared lamb loin and veggie filo pocket for the entree, ginger green beans, and a milk chocolate raspberry tart. 

3. Easy Easter catering

Tavern on the Wharf in Plymouth, Mass., makes ordering Easter catering a breeze. Customers can scroll through their catering website, and click on their choices for Easter platters, specialty drinks (including margaritas and sangrias by the growler!), family platters, cold hors d’oeuvres, hot hors d’oeuvres, sandwich platters, salads, sides, and more. 

Sell your Easter specials using TripleseatDirect

Tripleseat’s newest feature, TripleseatDirect, allows restaurants, venues, and hotels to provide an easy way for customers to select and complete the booking and payment process for any of the catering, private dining, meal kit, pickup, and delivery orders you are offering this holiday season.

If your venue isn’t currently using TripleseatDirect to book in-house events and catering orders, there’s no better time than the present. There is no additional fee associated with TripleseatDirect. You must be a Tripleseat customer and have online payments set up with one of our online payment partners: CardConnect or Stripe. For help setting up your TripleseatDirect feature, reach out to our support team. You’ll be on your way to generating holiday revenue with TripleseatDirect in no time.